Pillar № 04 · ExpandLTV · retention · referrals
04 · Expand — the fourth pillar of the RACE stack

The cheapest
revenue
you'll ever earn.

Expand grows lifetime value automatically. Review asks the moment a job completes. Referral nudges with the right incentive. Repeat-booking sequences timed to each customer cycle. Churn alerts before the customer is lost.

5×
Review collection
30%+
LTV uplift
2.5×
Repeat bookings
<24h
Churn alert
Built into the tools you already use — and aimed only at front-end revenue.
Index · What we expand

More from the customers
you already have.

Four front-end automations aimed at lifetime value — not back-office admin. Each one runs without supervision, every time.

01

Automated review asks

Send a review request the moment a job completes — right channel, right phrasing, right timing. We typically see 5× more reviews than asking manually, on the platforms that move the needle for your business.

02

Referral generation

After a successful job, a personalised referral nudge goes out automatically — with your offer, your link, your incentive. The cheapest leads you can buy come from customers who already love you.

03

Repeat-booking sequences

Recall reminders for dental, MOT, salon rebook, repeat orders, anniversary check-ins — automatically scheduled, sent and tracked. Customers come back without you ever chasing them.

04

Churn alerts, in time

When a customer's behaviour signals risk — no recent visit, missed appointment, declining engagement — you get an alert in time to save them, not after they've gone quiet.

Index · The process

From customer
to advocate.

Three steps. Trigger, message, outcome. Each Expand play is built once, then runs every time the trigger fires — without supervision.

01

Trigger

We define what triggers each play: job completion, X days post-purchase, missed appointment, behavioural risk signal, anniversary date. The triggers come from the tools you already use — no replacements, no migrations.

02

Message

AI-personalised messages go out on the right channel — SMS, WhatsApp, email — with the right tone, timing and incentive for your business. Every send is tuned to the customer, not blasted to a list.

03

Outcome tracked

Every review collected, referral made, repeat booking and churn save is tracked. You see what's working, we keep tuning what isn't, and the LTV uplift compounds quarter after quarter.

Dossier № 02 · Case files

What the work
actually returns.

Founding cohort · Apr–Jun 2026
Published as pilots complete
01
TBD
First pilot · onboarding
Result reported on go-live

Reserved for our first published engagement. Pilot is in build; full case file (recovered revenue, missed-call rate, time-to-go-live) goes here on completion.

SectorTrades / services
StatusIn build
Go-liveMay 2026
02
TBD
Second pilot · accepting
Slot reserved

Currently accepting one more pilot in the founding cohort. Same fixed fee, same 14-day build, same performance guarantee.

SectorOpen
StatusAccepting
Slots1 of 8 left
03
TBD
Third pilot · waitlist
Waitlist open

Engagements after May 2026 will be drawn from the waitlist. Brief intro call, no obligation — we'll only invite you if we think we can move the needle.

IntakeJune 2026
FormatWaitlist
NotesBrief intro call
Index · Industries

Built for businesses
that already have customers.

If you already serve customers, you already have an Expand opportunity. Reviews, referrals, repeat bookings and churn saves — automated to your industry's cycle.

Tradespeople

Plumbers, electricians, builders

After every job, the customer gets an automated review request, a referral incentive for friends and family, and a maintenance recall in twelve months. Two repeat jobs and a referral often follow from a single happy customer.

More repeat work. More referrals. More five-star reviews.

Healthcare & Dental

Dentists, physios, private clinics

Recall reminders sent at the right interval (six-month dental, twelve-month physio review). Missed appointments trigger immediate rebook flows. Lapsed-patient win-back sequences run automatically.

Higher recall rates. Fewer lapsed patients.

Legal & Professional

Solicitors, accountants, IFAs

Annual review reminders go out on the right schedule. Cross-sell prompts appear when a client situation changes (a will after a probate, an IFA referral after a sale). Referral asks land at the moment of value delivery.

More cross-sell. More referrals from happy clients.

Estate Agents

Lettings, sales, property management

Post-completion review asks. Anniversary check-ins ("still happy in the new place?"). Past-vendor and past-tenant nurture sequences that bring repeat business when life changes.

More repeat instructions. More five-star reviews.

Automotive

Garages, MOT centres, detailers

MOT reminders sent at exactly the right interval. Service-recall flows. Post-service review and referral asks. Lapsed-customer win-back when a vehicle hasn't been seen in eighteen months.

A booked diary every quarter, without chasing.

Beauty & Wellness

Salons, barbershops, spas

Rebook reminders timed to each treatment cycle. Birthday and anniversary offers. Win-back flows for clients who haven't booked in sixty days. Referral incentives for happy regulars.

Filled diary. Lower churn. More referrals.

Index · Get started

More from
the customers you've earned.

Tell us about your customer base and your typical cycle — we'll map the exact Expand plays that would lift your LTV the most.

Get a free LTV audit

No commitment · We map your retention opportunities for free

Index № 06 · Get in touch

Get your
free quote.

Tell us a bit about your business and we'll put together a tailored plan for you.

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